Are Touristic Attractions Well-Connected in an Olympic Host City? A Network Analysis Measurement of Visitor Movement Patterns in Gangneung, South Korea

摘要: One of the most serious concerns about mega event-related changes to small cities is how effectively utilize newly developed public attractions after Olympic Games. Making connections with existing local amenities and forming attraction networks can be effective strategies for continuing a city’s revitalization. However, despite expected benefits, network research shows that these benefits often fail materialize. With case Gangneung, 2018 Winter hosting city, this study investigated visitation patterns 19 selected using analysis. The results indicate influential nodes are located on northern coast, eastern in south downtown area, those being central locations where strongest made. New such as Park Walwha Linear were rather isolated. While seasonal periodic variations, visitors’ residences, destination choice attitudes had significant effect patterns, networks, modes transportation, proximity region, type similarity not factors patterns. make methodological contribution tourist behavior research. In addition, beyond individual development, provide practical implications regard networking cooperation between multiple temporal spatial management/investment prioritizing, travel route program scheduling.