Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?

摘要: Abstract Background Children's dietary-related diseases and their associated costs have expanded dramatically in many countries, making children's food choice a policy issue of increasing relevance. As children spend considerable amount money on energy-dense, nutrient-poor (EDNP) products, better understanding the main drivers independent purchase decisions is crucial to move this behavior toward healthier options. Objective The objective study investigate role branding price motivating choose snack Methods investigates choices ages 8 11, using survey experiment. research took place after-school programs selected schools Boston area. Participants included 116 children. Products experiment differed three factors: product type, brand, price. Data were analyzed aggregated mixed logit models. Results are primarily determined by type (Importance Value (IV) 56.6%), while brand (IV 22.8%) 20.6%) prove be less Only those who state that they like familiar reveal preference for branded decision. Price significant predictor when controlling whether or not obtain an allowance. Conclusion It simple awareness but child's liking determines successful child product. extent experience with influences responsiveness. To receive allowance ones buying snacks, higher prices EDNP snacks could option.