Exploration of the factors that affect the adoption of social networking services by generation in Chile
作者： F. Javier Rondan-Cataluña , Patricio Ramírez Correa , Jorge Arenas Gaitán
DOI:
关键词: Sample (statistics) 、 Generation y 、 Marketing 、 Affect (psychology) 、 Business
摘要: Resumen en: The purpose of this paper is to study the adoption social networking services (SRS) in a sample members belonging Generation Y Chile. stu...
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