Conceptual foundations of online communities

摘要: The purpose of this working paper is to provide conceptual foundations for the reader interested in online communities. A useful summary research conducted on communities provided paper. Beside several classifications communities, we will also pay attention questions why consumers belong and what are reasons motives join these different perspectives complement each other. We have proposed a valueinterest framework where theories combined into one, integrated model. value-interest looks from simultaneously. It must be remembered, however, that beside model, it fruitful look at separately, too.