On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context
作者： Mohit Manchanda , Madhurima Deb
DOI: 10.1080/15332861.2020.1863023
关键词: Business 、 Mobile commerce 、 Context (language use) 、 Clothing 、 Emerging markets 、 Augmented reality 、 Advertising
摘要: The present study examines the impact of anthropomorphism and augmented reality (AR) on consumers' attitudes and intention to adopt m-commerce. A questionnaire-based survey …
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