Measuring the quality of relationships in consumer services: an empirical study
作者： Keith Roberts , Sajeev Varki , Rod Brodie
DOI: 10.1108/03090560310454037
关键词: Marketing 、 Service quality 、 Competitive advantage 、 Service guarantee 、 Quality (business) 、 Scale (social sciences) 、 Services marketing 、 Business 、 Service (business) 、 Relationship marketing
摘要: … markets are the degree of necessity of relationships from the purchasing entity’s point of … of consumers to maintain their bonds or relationship with the firm. Thus, bonds that are structural …
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