Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty
作者： Kakyom Kim
DOI: 10.1080/10548400802156802
关键词: Marketing 、 Structural equation modeling 、 Cognition 、 Psychology 、 Consumer behaviour 、 Pleasure 、 Social psychology 、 Quality (business) 、 Destinations 、 Loyalty 、 Visitor pattern
摘要: Greater understanding of the model that plays a role in attracting certain visitor segments thus allows travel businesses to develop marketing strategies. This research analyzes an empirical model including push motivations, pull motivations, cognitive involvement, affective involvement, satisfaction, and loyalty to students' top domestic and international destinations. Results suggest push motivations are a good predictor of pull motivations, which in turn are considered a good predictor of cognitive involvement. Cognitive …
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