Loyalty Measurement in Tourism: A Theoretical Reflection
作者： Ana María Campón , Helena Alves , José Manuel Hernández , None
DOI: 10.1007/978-3-7908-2879-5_2
关键词:
摘要: … Saren and Tzokas (1998) defend the idea that calculations cannot be based on repeat purchases given that in some sectors these are uncommon. With regard to the tourism sector, …
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