Measuring the Perceived Image of Lithuania Through its Destination Management Organization Website

摘要: It is generally acknowledged that the image of a tourist destination plays significant role in selection process. Consumers, while searching for information tend to choose with strong and favourable image. In order design appropriate marketing strategies, it therefore paramount importance management organization (DMO) understand what exists minds its potential consumers. addition, vital how perceived changes, depending on communication channel being used. The following research aims investigate Lithuania changed after exposure DMO website. carry out research, quasi-experimental was reveals website facilitates change one’s perception image, particularly cognitive unique components. findings contribute improvement online strategy Lithuania’s DMO.