Destination image
作者： Martina G. Gallarza , Irene Gil Saura , Haydée Calderón Garcı́a
DOI: 10.1016/S0160-7383(01)00031-7
关键词:
摘要: Abstract This paper presents a review and discussion of the concept measurement destination image, within an intradisciplinary marketing perspective. Both theoretical methodological aspects this are treated. Based on existence three dimensions object, subject attributes, previous studies analyzed. A taxonomy statistical procedures for measuring image destinations is also proposed in order to help researchers capture measure construct. The proposes conceptual model featuring its complex, multiple, relativistic dynamic nature as more comprehensive framework image.
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