A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies

摘要: Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion affect purchase repurchase intentions in e-commerce, on basis of results meta-analysis. We reviewed total 114 e-commerce studies published Korean journals between 2000 2014, where cause effect relationship established are specified conceptual model this study. In meta-analysis, path trust intention showed biggest size. The second size was found commitment intention, while smallest one obtained with perceived. Thus, we present theoretical practical implications these discuss differences among through comparative analysis previous studies.