作者: Jong An Choi , Minkyung Koo , Incheol Choi , Seigyoung Auh
DOI: 10.1002/MAR.20253
关键词: Style (sociolinguistics) 、 Preference 、 Consumer choice 、 Marketing 、 Psychology 、 Consumer information
摘要: … to process significant amounts of information and make decisions. Thus, the utilization of attributebased processing over alternative-based processing is … in comparative ads decreased (…