Need for cognitive closure and information search strategy

作者: Jong An Choi , Minkyung Koo , Incheol Choi , Seigyoung Auh

DOI: 10.1002/MAR.20253

关键词: Style (sociolinguistics)PreferenceConsumer choiceMarketingPsychologyConsumer information

摘要: … to process significant amounts of information and make decisions. Thus, the utilization of attributebased processing over alternative-based processing is … in comparative ads decreased (…

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