Prozessorientierung im Destinationsmanagement

作者: Pietro Beritelli , Stephan Reinhold , Christian Laesser

DOI: 10.1365/S11621-014-0423-2

关键词: Political scienceHumanities

摘要: Destinationsmanagement (und-marketing) hat in Praxis und Forschung eine mittlerweile rund 40-jährige Tradition (für einen guten Überblick siehe Bieger & Beritelli, 2012). Im …

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