Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector.

摘要: It is well documented that a large share of new products does not survive their first year in the market. Research reported this paper examined relationship between product quality and innovation success. In contrast to existing literature focused on industrial goods, study used food data from 2002 German manufacturing firm survey. Results Sample Selection Model suggest premium increases product?s success rate. Furthermore, size has significant positive impact Intensity competition as retailers? market power reduce