Behavioral Factors Affecting Students’ Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator
作者： Pi-Yueh Cheng , Mei-Chin Chu
DOI: 10.1007/S10551-013-1858-0
关键词: Outcome expectancy 、 Moderation 、 Theory of planned behavior 、 Business ethics 、 Quality of Life Research 、 Psychology 、 Social psychology 、 Social cognitive theory 、 Identity (social science) 、 Control (management)
摘要: The current study used both Ajzen’s theory of planned behavior (TPB) and Bandura’s social cognitive theory (SCT) to examine the intentions of business undergraduate students toward …
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