A Grounded Theory Approach to Understanding the Website Experiences of Restaurant Customers

摘要: Abstract This study establishes coding paradigms for the process of visiting restaurant Websites in order to more fully understand Website experience customers. Applying grounded theory, based on Strauss (1987) main context, causal condition, action/interaction strategies, intervening conditions, and consequences found “Website experience” usability” emerging as core categories context. “The source information,” searching motivation” ‘the Websites’ are represented conditions that induced The findings suggest user's “demographic characteristics,” “socio-psychological “Internet usage behavior (Webographics)” can be understood While “level communication,” “formed relationship,” “effect building relationship” expe...