Examination of the Reliability and Validity of an Instrument for Measuring Restaurant Website Quality (DINEWEBQUAL)
作者： Hyun-Woo Joung , Hak-Seon Kim , Dong-Soo Lee , Jingxue Yuan , Kwang-Woo Lee
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摘要: This study was an examination of the reliability and validity a multiple scale for measuring quality restaurant website. A questionnaire administered to convenience sample 211 students in Midwestern region United States. Respondents were randomly asked about one website among three family websites. Confirmatory Factor Analysis (CFA) revealed that dimensions, titled “Aesthetic,” “Ease Use,” “Product Quality Assurance,” have construct Cronbach’s alpha coefficient composite reliabilities tested. Empirically, these dimensions also supported by structural equation modeling developed this study.
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