Marketing nutrition through a corporate intranet
作者： Diana Bruen , J. Cara Pollock , Kathryn Kelley Zirpolo , Edward T. Vieira , Nancie Herbold
DOI: 10.1111/J.1745-4506.2007.00064.X
关键词:
摘要: The purpose of this study was to assess the effectiveness pop-up messages promoting consumption fruits and vegetables in a corporate setting. Fun food facts nutritional information about were marketed through electronic attached intranet menu. A Pearson's correlation, between total fruit sales website hits during test period, showed moderately positive correlation. This, however, weaker than correlation found baseline period. No significant differences concerning pretest, periods. Daily menu at beginning workweek had significantly lower previous year. mean cafeteria end higher intervention. Results indicate that an intervention implemented could effectively market healthful options employees.
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