Hotel Managers Perspective of Managerial Competency among Graduating Students of Hotel Management Programme

作者: V. Jaykumar , Leena Nitin Fukey , Kandappan Balasubramanian

DOI: 10.1016/J.SBSPRO.2014.07.303

关键词: Marginal revenueFixed costOperating marginMarketingContext (language use)EconomicsEmployabilityRevenueDepreciationTourism

摘要: The tourism potential of India, especially in a global context, remains far from being realized. Towards realization this potential, the Ministry Tourism envisages target 12% growth rate inbound as well domestic tourists for 12th Five Year Plan period. Therefore, response to needs industry, training providers have established number hotel, l eisure, travel and degrees. But past references identified that hotel courses lack rigor provide quality m anpower. Hotel management students seem value their degrees higher than do employees the. As such there always be bridge between what assumption Industry. Indian Industry is likely witness only marginal revenue about 7% 2012-13 with uncertain economy impacting dem and, according study by rating agency ICRA. Visibility on immediate term clouded an ec onomy demand even lumpy supply additions occur. ICRA revises downwards estimates 57%, seasonally stronger second-half partly compensating low operating margins first half. hi t new lows during second quarter falling per available room (RevPARs) escalating power c osts eroding margins, which coupled increase fixed costs (interest depreciation) resulted many players posting net losses. World Organisation (UNWTO) projects moderate 2-4% international tourist v olumes year view continued uncertainties Europe. In present economic scenario, will benc hmark effective teaching techniques empower managers successful graduation very competitive but stifled recruitment policy. This identify: (1) industry perception; (2) managerial employment ompetency components; (3) employability opportunities. © 2014 Authors. Published Elsevier Ltd. Selection peer-review under responsibility Organizing Committee Asia Euro Conference 2014.

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