Farmer Consumer Partnerships - How to successfully communicate the values of organic food

摘要: As the popularity of organic food increases, many businesses are facing ever greater competition in marketplace. And a world where more and products mass produced, most consumers have little - if any contact with farmers who produced their food, people feel that underlying principles movement coming under increasing threat. Yet research shows there is growing interest among today's wider ethical which underpin agriculture. They want fairer working conditions; they to support disadvantaged societal groups, higher standards animal welfare, preservation tradition landscapes through purchasing decisions willing pay for this 'added value'. This booklet provides processors practical advice case studies on how target marketing strategies number 'ethical consumers', improve communication customers. This publication summarises main results CORE Organic project 'Farmer Consumer Partnerships'. The aimed determine commitment values can be communicated customers order strengthen companies positioning market.