Airline alliances: Mobilizing network resources

作者: Cristóbal Casanueva , Ángeles Gallego , Ignacio Castro , María Sancho

DOI: 10.1016/J.TOURMAN.2014.02.011

关键词: DestinationsResource utilizationOrdinary least squaresSample (statistics)Air transportMarketingMobilizationCompetitive advantageBusiness

摘要: Abstract Airline alliances represent examples of resource utilization across a network. This paper examines the need to distinguish between access and mobilization resources held by allies. An ordinary least squares regression was applied sample from Top International Airlines database. Our findings show that destinations partner companies through codeshare has positive significant influence on performance airlines. Moreover, they suggest development network mobilizing capability in increasingly dynamic global environments will only generate an important source competitive advantage when acted upon.

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