作者: Cristóbal Casanueva , Ángeles Gallego , Ignacio Castro , María Sancho
DOI: 10.1016/J.TOURMAN.2014.02.011
关键词: Destinations 、 Resource utilization 、 Ordinary least squares 、 Sample (statistics) 、 Air transport 、 Marketing 、 Mobilization 、 Competitive advantage 、 Business
摘要: Abstract Airline alliances represent examples of resource utilization across a network. This paper examines the need to distinguish between access and mobilization resources held by allies. An ordinary least squares regression was applied sample from Top International Airlines database. Our findings show that destinations partner companies through codeshare has positive significant influence on performance airlines. Moreover, they suggest development network mobilizing capability in increasingly dynamic global environments will only generate an important source competitive advantage when acted upon.