An integrative model for social marketing
DOI: 10.1108/20426761111104437
关键词: Digital marketing 、 Economics 、 Marketing science 、 Marketing strategy 、 Marketing 、 Social marketing 、 Marketing management 、 Marketing research 、 Public relations 、 Return on marketing investment 、 Marketing mix
摘要: … of social media and mobile marketing techniques that exploit these networking phenomenon (eg Facebook and other social network sites) with more typical social marketing paradigms …
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