Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
作者： Sally Dibb , Marylyn Carrigan
关键词: Social change 、 Public relations 、 Marketing mix 、 Marketing myopia 、 Sociology 、 Marketing research 、 Social marketing 、 Marketing 、 Marketing science 、 Originality 、 Influencer marketing
摘要: Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses articles in issue. Findings Overall, contributed papers demonstrate that there are many layers marketing. Originality/value featured help advance marketing theory as well offer valuable implications recommendations for managers, practitioners policymakers.
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coventry.ac.uk
hw.ac.uk
sci-hub.se 参考文章(24)
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