The FTC's Advertising Substantiation Program:
作者： Dorothy Cohen
DOI: 10.1177/002224298004400104
关键词: Advertising 、 Mechanism (sociology) 、 Business
摘要: The FTC's advertising substantiation program—a regulatory mechanism effecting many marketer's decision making—is examined. program's genesis and current status are described, suggestions for ma...
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sci-hub.se 参考文章(5)
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