Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy

摘要: Abstract During the 1970s Federal Trade Commission became increasingly active in consumer protection. New theories of deceptive and unfair advertising were eveloped new remedies sought. Corrective was at once one most controversial potentially effective proposed. This paper traces corrective remedy as it fashioned consent agreements finally a litigated order during 1970s. It examines issues evidentiary requirements for imposing compliance effectiveness goals designing orders. concludes with discussion future prospects use by Commission.