Alcohol Portrayal on Television Affects Actual Drinking Behaviour

摘要: Aims: Alcohol portrayal in movies and commercials is generally positive might stimulate young people to drink. We tested experimentally whether of alcohol images on television promotes actual drinking. Methods: In a naturalistic setting (a bar lab), adult male pairs watched movie clip for 1 h with two commercial breaks were allowed drink non-alcohol alcoholic beverages. These participants randomly assigned one four condi- tions varying the type (many versus few portrayals) (alcohol present or not). Results: Participants conditions substantial exposure either consume more than other participants. Those condition drank average 1.5 glasses those no portrayal, within period h. Conclusions: This study—for first time—shows causal link between drinking models acute consumption.