The effects of sensation seeking, misperceptions of peer consumption, and believability of social norms messages on alcohol consumption.
作者： Edward Glazer , Sandi W. Smith , Charles Atkin , Lauren M. Hamel
DOI: 10.1080/10810730.2010.522222
关键词: Social psychology 、 Conformity 、 Psychology 、 Social marketing 、 Social perception 、 Normative 、 Consumption (economics) 、 Social norms approach 、 Sensation seeking 、 Poison control
摘要: The social norms marketing approach is one method used to reduce extreme alcohol consumption. current study implemented a web-based survey (N = 891) assess whether sensation-seeking, perceived moderate drinking norms, and norm message believability impacted consumption on college campus. Sensation seeking was not directly related normative perceptions of others' seeking, all had direct effects consumption, the interaction sensation while marginally significant. Implications these findings for are discussed.
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