Embrace (A): Opportunity Identification

摘要: The Embrace case series provides an engaging context to understand social innovation, by taking students through a sequence of critical decisions from opportunity analysis and market feasibility study formulating competitive strategy developing business models for growth. focus the is on innovative idea solve problem high number fatalities in premature births rural India, potential affordable product. structured as four-part series:Part A: Opportunity Identification. setting MBA classroom where five teams have been given ideas are asked match each team. how identify evaluate appropriate unique entrepreneurial team, its composition, prior experience. Often, entrepreneurs discount role that team-task fit plays subsequent success.Part B: Market Feasibility Analysis (9B13M005). associated with neonatal care India presented economics providing reasonable babies discussed. Is it possible find profitable price point, make project sustainable?Part C: Competitive Strategy (9B13M006). taken external competition. This calls close what advantage venture whether sustainable. It forces consider other available options market, well think about IP issues they could face.Part D: Building Business Model (9B13M007). team must decide between manufacturing product in-house or outsourcing vendors. Also, distribution sales require consideration. Authors Mridula Anand, Anand Nandkumar, Charles Dhanaraj affiliated Indian School Business.