Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
作者： Allan D. Shocker , Moshe Ben-Akiva , Bruno Boccara , Prakash Nedungadi
DOI: 10.1007/BF02404071
关键词: Consideration set 、 Structure (mathematical logic) 、 Stylized fact 、 Affect (psychology) 、 Consumer choice 、 Composition (language) 、 Microeconomics 、 Economics 、 Marketing 、 Individual consumer
摘要: This paper affords a stylized view of individual consumer choice decision-making appropriate to the study many marketing decisions. It summarizes issues relating consideration set effects on judgment and choice. discusses whether sets really exist and, if so, factors that affect their composition, structure, role in decision-making. examines some new developments measurement modeling The concludes with suggestions for needed research.
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