Value Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value

摘要: From the Publisher: Value-Driven Intellectual Capital is a corporate and financial executives' handbook to new world of intangible assets - what they are how convert them into cash or strategic position. Value-Driven explains new, boundary-expanding intellectual where translating an innovative idea bottom-line profits involves tightly focused strategy with clear directives for making it happen. It blueprint turning knowledge, know-how, property sustainable competitive weapon that will build firm's reputation market share." "Value-Driven any executive, merger acquisition partner investor who understands much future survival success depends on simple enduring genius good need those ideas value.