Product Innovation: Identifying new-product opportunities: Idea Generation (Phase 1)

摘要: Introduction Exploring new-product opportunities involves the generation, development, and evaluation of ideas for new products. The fundamental steps include understanding needs products, discovering existing potential sources ideas, describing internal external requirements, assessing opportunities. reflecting on goals priorities, examining guidelines, resolving problems conflicts, evaluating selecting candidates further development. Idea generation represents genesis development (NPD) process. While is a continuum in many organizations with constantly flowing from individuals, teams, business units, Generation Phase formal starting point NPD process where are identified, assessed, evaluated, ranked, screened. New-product obtained every facet environment organization. exploration requires an extensive study conditions trends including market wants, stakeholder expectations. It also thorough assessment strengths weaknesses respect to product portfolio capabilities. Occasionally, luck plays role as well; simply become apparent or occasionally mistakes laboratory turn into 3M's Post-it Notes example line that evolved failure develop super adhesive. semi-sticky substance resulted experiments became perfect material making detachable notes.