Social franchising: A systematic review
作者： Denise M. Cumberland , Benjamin C. Litalien
DOI: 10.1080/1046669X.2019.1657757
关键词: Social issues 、 Marketing 、 Business 、 Replication (computing) 、 Social enterprise 、 Public relations
摘要: … empirical literature, five distinct areas surfaced: (a) why the use of the franchise business model emerged in the context of solving social problems; (b) general theories used to explain …
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