Learning through a cluster approach: lessons from the implementation of six Australian tourism business sustainability programs

摘要: Experience shows that the implementation of sustainability programs can be problematic, particularly for small businesses dominate sectors such as tourism. A cluster approach provide a clearer path to while also offering support and savings on resources cost. This paper investigates learnings emerging from EC3 Global's voluntary business program, which was implemented with six tourism clusters involving 307 in Australia 2008–2010. Founded by Australia's Sustainable Tourism Cooperative Research Centre, Global is an international environmental management advisory group offer solutions enterprises, destinations, communities. Results insight into lessons offered including need champions building ownership at grassroots level. Importantly, this research supports premise individuals, businesses, ‘make difference’ postulates multi-level interaction theory harnesses learning, both internally externally cluster.