Organic certification labels from the perspective of consumers in Switzerland

摘要: Organic labels have been established to communicate the consumer that a certain product has produced according defined organic standards. The aim of research presented in this paper was investigate i) how Swiss consumers perceived different and ii) if prefer particular certification schemes over others. To achieve these objectives, we carried out focus group discussions with consumers, conducted choice experiments that were combined subsequent structured questionnaire. We focused on two are well market – one mostly specialised shops (Demeter label), other also found widely larger retail shop (Bio Suisse label «Knospe »). Our analysis shows high level awareness Bio among consumers. Furthermore, study provides evidence for importance trust market.