Anticipating the futures of nanotechnology: Visionary images as means of communication

作者: Andreas Lösch

DOI: 10.1080/09537320600777168

关键词: Dynamics (music)NewspaperImage referenceAestheticsMass mediaTechnology assessmentPopular scienceFutures contractVisionSociologyMarketing

摘要: Abstract Reports of the current success and future potential nanotechnological innovation in field medicine are frequently illustrated with images depicting speculative futuristic visions. Based on a case study visionary nanorobots mini-submarines human body popular science magazines, business press daily weekly newspapers, this paper demonstrates that, despite their weak reference to developments nanomedicine, these serve as means communication for ‘exchange’ expectations between discourses science, economy mass media. Through systems-theoretical discourse-analytical examination dynamics discourse-networks surrounding images, investigation focuses certain mediality visual which has been rather neglected recent Science Technology Studies (STS) Assessment. The ‘communicative spaces’ suggested by enable productions mea...

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