Daily outfit satisfaction: the effects of self and others' evaluation on satisfaction with what I wear today

摘要: This study investigated the satisfaction of outfit which an individual chose to wear for day by examining how self and others' evaluations influenced intention re-wear. In addition, moderator variables (body body surveillance) that affected effect evaluative factors upon behavioural were also examined. An online-survey was conducted sample size used in analysis 349 total. Using SPSS 18.0 AMOS 18.0, structural equation modeling one-way variance implemented hypothesis testing. The results showed self-evaluation as a perception appropriateness positive feedback increases satisfaction. Appropriateness had significant impact on However, from others one's did not have direct intention. Three-way ANOVA performed verify others, satisfaction, surveillance respondent's re-wear, three-way interaction statistically significant. While individuals with high likely be confident about their appearance overall, Individuals low outfit. levels who sensitively monitored especially displayed decreased re-wear when negative. research contributed deeper understanding consumer's clothing behaviour at post-purchase stage. Enhanced lasting benefits pursued throughout time while using product would essential developing consumer-centric marketing strategies.