The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
作者： Majken Schultz
DOI:
关键词: Storytelling 、 Part iii 、 Identity (social science) 、 Sociology 、 Value (ethics) 、 The Symbolic 、 Corporate branding 、 Public relations 、 Reputation
摘要: PART I: RETHINKING IDENTITY II: THE SYMBOLIC MARKETPLACE III: REPUTATION AND STRATEGY IV: ORGANIZATIONS AS BRANDS V: VALUE OF STORYTELLING VI: COMMUNICATING
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