Product augmentation and advertising in see through displays
作者： Kevin A. Geisner , Stephen G. Latta , John Clavin , Arthur C. Tomlin , Adam G. Poulos
DOI:
关键词: Optical head-mounted display 、 Engineering 、 Rendering (computer graphics) 、 Advertising 、 Augmented reality 、 Purchasing 、 Multimedia
摘要: An augmented reality system that provides product and environment information to a wearer of see through head mounted display. The augmentation may include advertising, inventory, pricing other about products be interested in. Interest is determined from actions profile. used incentivize purchases real world by wearer, or allow the make better purchasing decisions. enhance wearer's shopping experience allowing easy access important while in retail establishment. Through virtual rendering, provided with feedback on how an item would appear environment, such as home.
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