System, method and computer program product for selecting internet-based advertising

摘要: Embodiments of a system method and computer program product for selecting an advertisement presenting it to user are described. Products services offered by various merchants read using merchant specific catalog stored in common format. Categories such products normalized virtual categories created attributes. Visual creatives, termed as ad-templates control the visual interactive aspects ad, including ad-size, color, well attributes that displayed ad. Ad-templates may be constrained or categories. A learning algorithm uses adaptive sampling process sample products, independently different units individual users, groups users determined some demographics, web pages grouped similarity criteria. The performance ad is measured statistics, click-through-rate, conversion rate, etc. statistics optimize return advertiser favoring perform better on one more specified