Sustainability -- Rethinking the Social Responsibility of Banking Businesses

摘要: The purpose of this paper is to explore the issue sustainability, as it practised by firms operating within developing economy contexts. It defines sustainable strategic corporate social responsibility (CSR) and proposes a framework that outlines stages involved in proficient performance disclosure CSR initiatives. This was done adopting firm-oriented perspective, combined with insights banking, sustainability.The proposed identifies four main CSR. author for understanding how company can manage different process discusses its implications. conceptual elaboration creates new research issues should lead deeper firms’ motivations, choice initiative, timing methods implementing firm-based perspective focus on design, CSR, provide approach analysing contributes introducing conceptualisations which have an interest both academic practitioners.