The elephant in the room: How a technology's name affects its interpretation.
作者： Reginald Boersma , P. Marijn Poortvliet , Bart Gremmen
关键词: Public education 、 Epistemology 、 Natural (music) 、 Cognition 、 Work (electrical) 、 Interpretation (philosophy) 、 Sociology
摘要: In this work, using experiments, we investigate the role of name a technology on informed evaluation that technology. We argue can influence interpretations by activating cognitive structures. Using genomics-accelerated breeding as case, show 'genomics' makes people evaluate related information similar to genetic modification. Replacing with 'natural crossing' causes evaluations those for traditional breeding. The results have strong public attitudes, and call more consideration in choosing
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