作者: Scott H. Galit , Andrew B. Crowe
DOI:
关键词: Customer retention 、 Control (management) 、 Loyalty 、 Advertising 、 Network data 、 Product (business) 、 Purchasing 、 Business 、 Marketing 、 Loyalty business model 、 Computer program
摘要: Machines, computer program products, and computer-implemented methods to manage control a loyalty rewards network provide customer for purchasing goods or services. Computer product can determine if is one of the plurality member customers enrolled in network. If not member, enroll As purchase are made by thereafter, swipes otherwise enters reward card number accumulates stores data representative customer's behavior. Upon accumulating sufficient pursuant collection parameters, select more available actions implement selected action.