System and method for managing a loyalty program via an association network infrastructure

摘要: A system and method for providing a loyalty program by utilizing pre-existing association network. When consumer is registered with the program, consumer's personal information stored in database associated token ID. The capable of initiating transaction message request over an network when used conjunction merchant system. manager provided that includes interface receiving initiated at merchant, where first set regarding consumer-initiated product purchase transaction. then configured to store information, transmit response indication cannot provide tender purchase, utilize facilitate identification one or more rewards consumer.