The role of online product reviews on information adoption of new product development professionals
作者： Kyung Young Lee , Sung-Byung Yang
DOI: 10.1108/INTR-11-2013-0238
关键词: Content analysis 、 Attractiveness 、 Sample (statistics) 、 Product (category theory) 、 Psychology 、 Helpfulness 、 Negative relationship 、 Marketing 、 New product development 、 Product reviews
摘要: … While extant studies have focussed on the impacts of OPRs on consumers’ purchasing intention and behavior, this paper is among the first attempts to investigate the impacts of OPRs …
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