Understanding Customer Opinions From Online Discussion Forums: A Design Science Framework
作者： Joyce Yi-Hui Lee , Chin-Sheng Yang , Shih-Yun Chen
DOI: 10.1080/10429247.2017.1367217
关键词:
摘要: AbstractOnline discussion forums, which are full of user-generated content including user opinions and comments, a potential gold mine for exploring new useful ideas to augment competence in innovation. Companies need systematically analyze interpret online commentaries enhance in-house research design activities. To this end, framework is proposed using science approach enable automatic analysis the comments connection with specific products, web lexicon established purpose. Furthermore, applied an automobile as proof-of-concept. Several nicknames car brand studied were created by users, some irony sarcasm. A few metaphorical expressions also used describe product features. Engineering practitioners should recognize importance stylized order have better understanding customer needs expectations through application thi...
sci-hub.se 参考文章(35)
Joan Miquel Verd, Carlos Lozares, Mixed Methods Social Networks Research: Reconstructing Social Networks through Text Analysis ,(2014) , 10.1017/CBO9781139227193.014
Pragmatics of Computer-Mediated Communication De Gruyter Mouton. ,(2013) , 10.1515/9783110214468
Chau, Xu, Business intelligence in blogs: understanding consumer interactions and communities Management Information Systems Quarterly. ,vol. 36, pp. 1189- 1216 ,(2012) , 10.2307/41703504
Marek Szwejczewski, Keith Goffin, David Ian Baxter, The Repertory Grid Technique as a Customer Insight Method Research-technology Management. ,vol. 57, pp. 35- 42 ,(2015) , 10.5437/08956308X5704229
Kyung Young Lee, Sung-Byung Yang, The role of online product reviews on information adoption of new product development professionals Internet Research. ,vol. 25, pp. 435- 452 ,(2015) , 10.1108/INTR-11-2013-0238
Kurt Matzler, Elmar Sauerwein, The factor structure of customer satisfaction International Journal of Service Industry Management. ,vol. 13, pp. 314- 332 ,(2002) , 10.1108/09564230210445078
Abbasi, Chen, CyberGate: a design framework and system for text analysis of computer-mediated communication Management Information Systems Quarterly. ,vol. 32, pp. 811- 837 ,(2008) , 10.2307/25148873
Kuo‐Ming Chu, Hui‐Chun Chan, Community based innovation: its antecedents and its impact on innovation success Internet Research. ,vol. 19, pp. 496- 516 ,(2013) , 10.1108/10662240910998887
Conversation Map: An Interface for Very Large-Scale Conversations Journal of Management Information Systems. ,vol. 17, pp. 73- 92 ,(2000) , 10.1080/07421222.2000.11045652
Jannis Androutsopoulos, Introduction: Sociolinguistics and computer-mediated communication Journal of Sociolinguistics. ,vol. 10, pp. 419- 438 ,(2006) , 10.1111/J.1467-9841.2006.00286.X