A Scale for Source Credibility; Validated in the Selling Context
作者： Edwin K. Simpson , Ruel C. Kahler
DOI: 10.1080/08853134.1981.10754191
关键词: Scale (social sciences) 、 Psychology 、 Credibility 、 Context (language use) 、 Advertising 、 Personal selling 、 Source credibility 、 Marketing 、 Perception 、 Identification (information)
摘要: AbstractContributions from the research include: (1) development of a validated scale to measure perception source credibility in personal selling; (2) understanding underlying dimensions selling context; (3) identification Sociability factor for first time research; and (4) recognition implications associated with salesperson's title.
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