From the Special Issue Editors: An Introduction to the Special Issue on Decision Making in New Product Development and Innovation

摘要: e are pleased to introduce this specialissue on decision making in new productdevelopment (NPD) and innovation. Thisspecial issue’s main objective is advance our un-derstanding of NPD innovation makingfor individual products product portfoliosat all organizational levels. In NPD, firms typicallyemploy a stage-gate process which activity phasesare staggered with points where projectsare continued or abandoned (Barczak, Griffin, andKahn, 2009). Despite the dominance processparadigm, relatively little research focuses NPDdecision points, offering an important researchopportunity (Hauser, Tellis, 2006).In introduction special issue, we sum-marize overview contributions articlesand offer some thoughts about future onNPD making. Before doingso, however, would like thank authors andreviewers. The contribution issues hingeson quality diversity submitted manu-scripts timely insightful feedback ofreviewers. As testament importance thetopic, 23 manuscripts were evaluatedby more than 50 reviewers. We very gratefulto reviewers, particularly those who reviewedover multiple revisions. Also, thankTony Di Benedetto, JPIM Editor, for allowing usthis opportunity make issue possibleand his guidance insight throughout entireprocess.Of manuscripts, could only publish five.We had difficult decisions, as limitedby space constraints. Additionally, few meritoriousarticles entered into ‘‘normal’’ JPIMreview because their fit issueparameters guidelines was not strong othersubmissions.