Promotion of Prescription Drugs to Consumers

摘要: Background Spending on prescription drugs is the fastest growing component of health care budget. There public concern about possibility that direct-to-consumer advertising will result in inappropriate prescribing and higher costs care. Guidelines issued 1997 by Food Drug Administration (FDA) regarding to consumers through electronic media are considered some be responsible for unleashing a flood advertising. Methods Using data spending promotional purposes sales drugs, we examined industrywide trends various types promotion. We also tracked relation between efforts over time. Finally, documented variation among within five therapeutic classes compared intensity such with promotion professionals. Results Annual d...