A minimum price per unit of alcohol: A focus group study to investigate public opinion concerning UK government proposals to introduce new price controls to curb alcohol consumption

摘要: UK drinkers regularly consume alcohol in excess of guideline limits. One reason for this may be the high availability low-cost alcoholic beverages. The introduction a minimum price per unit policy has been proposed as means to reduce consumption. However, there is little in-depth research investigating public attitudes and beliefs regarding pricing policy. aim present was investigate people’s toward their views on how could made acceptable general public. Twenty-eight focus groups were conducted gain data attitudes, knowledge, Participants (total N = 218) asked give opinions about policy, its possible outcomes, might more acceptable. Transcribed focus-group discussions analysed emergent themes using inductive thematic content analysis. Analysis indicated that participants’ objections had three main themes: (1) scepticism an effective harmful consumption; (2) dislike number reasons (e.g., it perceived ‘punish’ moderate drinker); (3) concern create or exacerbate existing social problems. There perception aimed at ‘problem’ underage drinkers. expressed some qualified support but stated would only work part wider campaign including other educational elements. evidence suggest people Scepticism effectiveness likely represent most significant barrier support. Findings also clearer messages are needed dispel misconceptions package government initiatives address consumption best way advance