Implications for alcohol minimum unit pricing advocacy: what can we learn for public health from UK newsprint coverage of key claim-makers in the policy debate?

摘要: On May 24th 2012, Scotland passed the Alcohol (Minimum Pricing) Bill. Minimum unit pricing (MUP) is an intervention that raises price of cheapest alcohol to reduce consumption and related harms. There a growing literature on industry's influence in policymaking media representations policies, but relatively little about frames used by key claim-makers public MUP policy debate. This study elucidates dynamic interplay between identify lessons for advocacy UK internationally. Content analysis was conducted 262 articles from seven three Scottish national newspapers 1st 2011 31st retrieved electronic databases. Advocates' critics' constructions problem were examined. Advocates depicted as primarily driven cheap marketing, while focused youth binge drinkers dependent drinkers. justified support citing intervention's targeted design, critics denounced illegal, likely encourage illicit trade, unsupported evidence be ineffective, harming responsible majority, low-income consumers businesses. Critics' arguments consistent over time, single statements often encompassed multiple rationales. presents advocates with several important promoting policies media. Firstly, it may useful shift focus away young heavy drinkers, towards population-level over-consumption. Secondly, might presenting part wider package policies. Thirdly, emphasis success recent health could help portray world leaders tackling culturally embedded social problems through policy; highlighting past successes when future valuable tactic both within